At LetHub we are on a mission to help you get the max out of your marketing budget. That’s why we are announcing an all-new lead communication workflow automation feature or Waterfalls as our tech team calls it.

The Power of Workflow Automation in Property Management – Introducing Waterfalls

Our brilliant tech team at LetHub came up with the name Waterfalls while developing the feature. The idea was inspired by the flow of cascading water where each drop of water danced in perfect harmony with the other. Our goal was to build a simple interface so both techies and non-techies can create workflows on the go.  

With a wide range of triggers, actions, and delays, we give you the power and control to DIY leasing communication. You are the boss, and you can decide where the flow goes. True to its name, ‘Waterfalls’ offers workflow automation, guiding every process seamlessly from one stage to the next.

Why Waterfalls?

1. For starters, insane amount of customization in your lead nurturing workflows

2. Ability to set email and SMS cadences for every possible lead interaction  

3. Drag and drop interface (you won’t even need ‘how-to’ videos)

4. Hands-Off and Hassle-Free workflows

5. 26.2% more lead to lease conversions ‍

But how exactly is Waterfalls automating all of this?

Waterfalls has a similar workflow creation process as in Process.st or Zapier. All you need to do is select your preferable trigger to enroll leads in the workflow. Next, you can select an action – either send an Email or SMS to your prospects. You can also set delays between actions in minutes, hours, or days.  

Send as many emails or SMS as your marketing team prefers. Add stop triggers to remove prospects from the workflows once they meet your goal for example, showing booked or unit rented.  

Don’t give up on qualified prospects and build a dynamic lead nurturing engine to achieve higher conversions.  

Here’s the list of all lead nurturing workflows you can build with Waterfalls:

• New Interested Lead
• Lead ID Verified
• Showing Scheduled
• Guided Showing Rescheduled
• Showing Canceled by Lead
• Showing Canceled by Leasing Agent
• Unit Rented
• New guided Showing Scheduled
• Self-showing Rescheduled
• Self-showing Confirmed
• Self-showing Walk-in
• Showing Confirmed

1) Setup or Onboarding Fee

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